About us

We work with brand guardians and leaders to bring insight and clarity to their businesses. We help find purpose, the single central ‘why’ which brings competitive edge and compelling depth.

We uncover new, better ways of operating, forming strategies which are true to the heart of the business and focussed on results. We help craft and tell your story through high impact communications and PR.

The Haiku way

Businesses and brands are spirited – they have ‘energy’ beyond the tangible.  It’s the thing that leads them into purposeful growth ….or unconscious decline. 

Business leaders are often lost in the detail of ‘what’ they do and ‘how’ they do it. They sometimes miss the all important ‘why’. At Haiku, we strip away the clutter and investigate what lies at the heart of a business. What is its central reason for being, its purpose, its ‘why’.

We use this insight to inform and guide everything we do for you - the PR, communications and sales to help you grow and prosper.

to greatness

When a business truly understands and feels its central purpose, everything becomes much simpler. Guided by one central, clear proposition, decisions are easier to make. Stories, the stuff of PR and marketing communications, are more easily told and understood. The right people are attracted to the team and customers who share the values of the ‘why’ flock to the brand.

The Haiku approach brings clarity, simplicity and focus to communications and culture. It can lead to breakthroughs, growth and ultimately, greatness.