About us

We work with brand guardians and leaders to bring insight and clarity to their businesses. We help find purpose, the single central ‘why’ which brings competitive edge and compelling depth. We uncover new, better ways of doing business, ways which reveal the ‘soul’ behind the story. We help tell that story through high impact communications and PR.

We are in the business of bringing soul-purpose to brands.

The Haiku way

Business and brands are spirited – they have ‘energy’ beyond the tangible.  It’s the thing that leads them, sometimes mysteriously, into purposeful growth ….or unconscious decline. 

Brand guardians and business leaders are often lost in the detail of ‘what’ they do and ‘how’ they do it. They sometimes miss the all important ‘why’. At Haiku, we strip away the clutter and investigate what lies at the heart of a business. What is its central reason for being, its purpose, its ‘why’.

to greatness

When a business truly understands and feels its central purpose, everything becomes much simpler. Guided by one central, clear proposition, decisions are easier to make and stories are more easily told and understood. The right people are attracted to the team and customers who share the values of the ‘why’ flock to the brand.

The Haiku approach brings clarity, simplicity and focus to communications and culture. It can lead to breakthroughs. And ultimately, greatness. Less is more.